PewDePie, Virality and a 2nd Season of Virtual Morality

On October 10, 2015, I woke up to find our interactive series Virtual Morality reviewed by none other than PewDePie.

For those less versed with the interwebs, PewDiePie, otherwise known as Felix Arvid Ulf Kjellberg, is a Swedish youtube star, famous for his “Let’s Play” video game commentaries. He is also the #1 most subscribed star on youtube with over 40,000,000 subscribers. In other words, we hit the jackpot.


Suddenly, Virtual Morality’s facebook page was bombarded with likes, comments and even fan art. Youtube stars from around the world reviewed and spread the series. Within a week, we were over 10,000,000 views. This was our first taste of virality. And like anything beautiful and fleeting, it made us want more.

When Project Greenlight Digital announced this year’s competition to find the next best web-series, the proverbial light bulb burst into light. What if we pitched a 2nd season? We brought the team behind the 1st season back together and started brainstorming. We shot a short pitch video, and next week, we’ll be spamming a newsfeed near you with pleas to vote for our project! What is it, you ask? Oh, you’ll just have to wait. But I’ll leave you with a hint…

What if you could walk through walls? Until next time… #MURDR

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